Profile

Quiet eye. Loud ideas.

Always designing, also directing.

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I’m Liz — a Malaysia-born, Taiwan-trained, and Singapore-based award-winning Creative Designer with 4 years of experience in visual storytelling. I’m naturally an extrovert, but at work, I go quiet… because I’m deep in the zone: directing, designing, editing, and making sure every detail lands just right.

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With a strong foundation in graphic design, art direction, video production and content creation, I help brands show up beautifully — and strategically — across platforms.

 

From building pitch decks at 2am to producing full-scale campaigns that go live, I’ve been through the trenches of agency life and lived to tell the story.

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My creative path has taken me from Ogilvy to Ruder Finn, where I now lead visual direction for regional clients across healthcare, tech, F&B, education, and lifestyle. Along the way, I’ve had the privilege of collaborating with global names — and most recently, serving as videographer and editor for a campaign that earned a Sabre Provoke Award, recognizing the power of strong storytelling and craft.

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On the side, I create content on Xiaohongshu (RedNote), exploring design through reels and stills. When I’m not designing, I’m editing. And when I’m not editing, I’m probably thinking about design.

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Clients I’ve worked with:
Samsung · Volkswagen · IKEA · Uber · Diageo · Kirin · Cathay Bank · NAFA · Singapore Global Network · MINDS SG · Singapore Business Federation · Air Canada · Visa · Howden · NVPC